The dream of starting a floral business can easily become a reality. Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer s order, they cut and arrange live, dried, or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets, sprays, wreaths, dish gardens, and terrariums. This new book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This new book is a comprehensive and detailed study of the business side of a floral shop. This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people, this may be the perfect business for you. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word), buying (and selling) a floral store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development.