Thursday, March 17, 2011

Display Ideas for Inside Your Flower Shop


I have three charming ideas for displays. At times it seems like a hard and a daunting task to come up with new display ideas. I always welcome fun and unique ideas to display floral designs and plants. I anticipate you will enjoy these. I hope these are useful to your store as well.

1) Start with some wire mesh. Cut a piece large enough so that when connected in a circle you will have a 10-11" circle. Place a clear plant tray that is large enough to go over the top of the cage of wire mesh you have just made. You have made your first wire pedestal. Make at least five of these at varying heights to complete one display area. This type of display piece would be perfect for silk flower arrangements, basket gardens, or gift basket of different types. To give a garden look from these pedestals, place herbs in clay pots on the pedestals and accent around the cages with herb and garden books for sale, flower seeds, and garden tools; maybe even potting soil and baskets. Very unique and interesting. Place several of these three to five pedestal displays around your shop. Also these wire cages could be used for a grand summer window display. Accent with plants and country folk art. Stuffed animals would be very cute around these cages, maybe cows, ducks, bunnies, and chickens.

2) I like to use wooden crates for display. My customers even want to buy the crates themselves and I have sold them. These can be made easily from a bundle of lathes and scrap wood in the size of your choice for the top and bottoms. I stand some crates upright and some on their sides. The crates can also be draped with fabric for some color. Dish gardens, silk arrangements, and pottery and baskets fill in the crates nicely. These crates are so versatile; they can be used in display for almost anything.

3) Shower curtains for a window display. No, I am not crazy, yet... Shower curtains come in so many designs and colors. They can be a great backdrop for that special display. They are fairly inexpensive and can be used, put away and brought out again to be used in a different way. Think about what you want to highlight in your floral shop. You could even shop thrift stores for this type of backdrop. Just make sure your shower curtain is bright and shiny clean. Next, take some craft foam and cut out some circles of different sizes. Spray paint them a coordinating color. Punch two holes in each circle, opposite each other and string clear fishing line through the holes.

These circles can be hung from the ceiling at varying heights. Place on the circles potted silk green plants you have for sale. Use as a display for seasonal holidays such as Valentine's Day, placing red, white, pink, and lavender everything on the circles. Use some of the wooden crates from display suggestion #2 above on the bottom for the lower half of the display, and use the hanging circles displaying your Valentine designs. The crates can be spray painted red, white, pink, etc. as needed. Pull it all together with the matching shower curtain for the backdrop, the coordinating crates, and the hanging circles to show off your feature items.

Look all around you. As you are driving, as you walk around, as you shop, see objects in a different fashion. An old gate can be a great backdrop for a dried floral wreath. Paint a window screen, put it on an easel and use to display earrings for a quick add on sale. Gaze all about and you will find treasures you can use to make your flower shop distinctive.

Pick and Paint Dried Floral Materials While on Your Drive

Whenever I go anywhere I am prepared to gather dried materials with which to design. I carry brown bags, plastic bags, spray paints, rubber bands, wire, and plastic cellophane sleeves. I carry all these supplies in a box in the trunk of my car. It really takes up very little space. It is a lot of fun and the more you get out and walk around your surroundings, the more flora you will find. You will want to make sure that nothing you cut is protected. Be sure to cut dried material in moderation, so that it can reseed and come back next year. Carrying a flower and tree field guide with you will be very helpful in identifying plants; you can find the guides specific for your area. Your local library probably has this type of reference material. Gathering floral materials to use is fun, economical, and can be a good addiction.

Rice Grass
I live in the southwest. This is the area with which I am most familiar. In the spring, rice grass comes to life. It can be picked while green and also after it has field dried. It will then be a beautiful natural tan color if picked late in the summer. You will want to harvest rice grass before it gets wind blown which is what happens as the summer progresses. Pick bunches not to big. I trim the bunches of rice grass so they are nice and even so when I get home, they are ready to hang. If I want colored rice grass, I paint the bunch right there in the field. Rice grass in great for wreaths and to use as a filler flower in flower arrangements.

Peppergrass
I love peppergrass. It can be used as fresh cut material while in bloom. Use it right away in fresh floral arrangements or hang to dry. It is white when in bloom. Peppergrass works the same in flower arrangements as baby's breath. It is a bit lacier. If it is picked when naturally dried in the field it is a nice tan color. Whether you harvest it dried or fresh, make bunches not too large and secure the ends with a rubber band. When picked dried, you can spray paint your bunch any color you desire, then bring them to your shop and hang. Do not wait too late into the season to pick, as it will become too brittle.

Curly Dock
Curly dock is found throughout most of the United States along creek banks and in abandoned fields. Early in the season it can be picked while green and hung to dry. Later in the season, it turns naturally an awesome chocolate to russet color. It can grow up to 2-3 feet. I would cut as the dock long as possible. You can always cut shorter, but it is harder to lengthen materials. If cut earlier in the season, May -July, there is less chance of shattering. When picked in the fall, you may need to spray with a sealant to prevent shattering. Curly dock is a very versatile floral material. Use in autumn arrangements, wreaths, or dried and fresh arrangements.

Mullein
Mullein grows on dry hillsides and on roadsides. The leaves are grayish green and they feel like velvet. Mullein flowers are yellow and the stalk grows to a height of 3-6 feet. The mullein plant reminds me of liatris in nature, only taller, thicker, and dries to a soft gray to brown color. The stems can be cut and hung to dry. I would paint them after they are completely dry. If you need a very tall line flower for a dried arrangement, mullein is perfect.

Sage
Of course in the southwest, sage is plentiful. I would gather sage while newly bloomed early in summer. Gather in small, shorter bunches. It can be hung upside down to dry and used year round. Sage is great for wreaths and hand wrapped tussie-mussies. It is very pungently fragrant. Add other herbs for a wonderfully natural bouquet.

Just get out and wonder about. There is no end to the materials you can find to use for home and professional use. Seeking out unusual floral materials is what helps to set your flower shop apart from all the others. Have fun and do not forget the sunscreen and big garden hat!!

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Garden Splendor in a Watering Can

Perfect for springtime sales in your shop or for your home! Buy several metal watering cans. They can be plain. They can be old. The watering cans can be bought from a wholesaler or a thrift store. You can decorate them any way you like or leave natural. We are going to really decorate these up!

This display is best done in a grouping in at least three watering cans. In one can use a topiary herb or ivy plant. Some other plants to use for topiary herb plants would be rosemary, thyme, lavender, or sage. If you have large potted herb plants they can be trained into topiaries. Plant the topiary into the watering can. At the base of the topiary, plant a creeping herb such as mint, oregano, or lemon verbena. Now, to add a wonderful wispy effect, bind bunches of bear grass with a wooden floral pick or a steel picking machine. Place the picked bear grass among the lower creeping herbs. You may also want to pick in spring silk flowers or fresh daisies using a water tube or two.

In one of the other plant watering cans, plant a spring blooming plant such as cineraria or gloxinia plant. A blooming plant in the can alone is nice but we can accent it further. Add tall dogwood branches or curly willow. Somewhere in the branches or among the blooming plant, nestle a little bird or two. In at least one more can, for the set of three, plant an exacum plant. This is a low compact plant with tiny purple daisy-like blooms. Exacums are especially available in the spring season. Once again, pick bear grass and tuck in the middle of the plant for a long, wispy look. You can also buy extra bunches of bear grass and hang them upside, in a dark cool place to completely dry. Once dry, use Design Master floral spray paints to spray any color needed. You can also lightly tip them off with glitter spray or go for a regal look by spraying gold. This way the bear grass will be everlasting in your designs.

The watering cans themselves can be spray painted bright spring flowers; baby pink, yellow, mint green, powder blue, or purple and lavender. They can be given an old-fashioned look by crackling them and adding floral decals. Paint some cans ivory and antique them. It is best to keep the same theme going with each grouping. These designs would make for great spring sales in a floral shop; very distinctive and fun. Give as a hospital gift, a birthday gift, or just for every day spring sales.

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