What Inventory to Carry in a Flower Shop

It is always a wonder to enter a flower shop that is well stocked, fragrant, and with attention-grabbing inventory. People associate flower shops with beauty, calmness, and serenity; along with the services a person uses a flower shop. This is because of the inventory floral shops carries lend to this mind-set. The inventory automatically gives the flower shop the ambiance we all love. I have had a couple of terminal cancer patients come into my shop only to enjoy the atmosphere, quietness, and peace. The shop was a tranquil place that made the ladies joyful.  I will always remember those two ladies and the conversations we had.

Thus, we need to carry well-intentioned, inspiring inventory.  We cannot forget that first and foremost a flower shop carries fresh flowers. That is our main inventory and where we begin. Be sure to always have a nice selection of fresh flowers and foliage. Remember that your fresh flower inventory is perishable. There is a fine line between carrying enough perishable inventories and too much where you have waste.  

Next, you will want to have a line of baskets and novelty containers, the more the better. Clay pots are good. A florist has a lot of the inventory they use out on the floor for people to buy until they need to use something for an order. So stock your show floor well. Customers want a varied selection from which to choose.

Your shop will have to have a jungle of plants of all varieties. Offer all the basic plants and then strive to find exotic plants, herbs, blooming plants, tropical plants, and cacti. Just fill you flower shop full of all sizes and types of plants. Also, offer baskets gardens, dish gardens, novelty baby planters and such. Have plants dressed up with bows and accessories and ready to go. 

Balloons are a very nice add-on sale. Have a large selection of unusual and exciting balloons. You will want to carry latex and mylar balloons. Do not forget that you can stuff balloons with all sorts of stuff. Talk to your balloon wholesaler and learn all the fun and extraordinary things you can do with balloons. Balloons can help your shop stand out.

Silk and dried flowers all over your shop will add color and distinctiveness. Offer the best silk flowers, not the stuff you can buy at the dollar store. Buy upscale florals. Hang dried flowers such as statice, baby’s breath, eucalyptus, yarrow, from flower racks. Dried flowers will add visual interest and extra sales. 

For variety, you may want to offer candles, lotions, jewelry, mediation cd’s, and candy. Country gift items are popular. Wooden and tin signs in particular sell well and are visually exciting. Candles will offer a marvelous aroma to your shop. You can get private label lotions and soaps and such. Having cd’s for background music is fun. It gets the customers in a good mood. A good mood can equate to more sales. You can buy whatever types of music you think your customer base will purchase. They hear the music, like it and want to take it home. I bought a Smoky Mountain folk music cd from a shop because they were playing the cd and I heard it. The extra inventory around the shop can be used in gift baskets as well.

You can offer fruit baskets, but that inventory will be bought on an as needed basis. Fruit baskets can be quite showy and impressive, which is good promotion for your store. You might want to offer greeting cards. They go nicely with flowers and gifts. There are many unique card companies around so you can propose a different card line from what most see. Exclusive wind chimes will go nicely with your inventory.

Explore online all the gift shows around the country. You really need to attend at least one gift show in your life. They are inspirational, educational, and you will learn all the latest trends for the time. You will find products that you cannot wait to bring back to your shop. You will be captivated, fascinated, and charmed. Maybe even a little mesmerized and spellbound! Just have fun. What you learn, you can take back to your flower shop and help to make it improved and revitalized. Remember the gift shows in the summer are for Christmas. You have to plan ahead for the seasons. 

These are some basic ideas for inventory for your shop. I have learned that people will buy anything if it is displayed well. You must present your inventory to your customers in a fresh, simple manner, but yet make them feel like there is so much to look at. You do not want the bare look, but you do not want cluttered as well. Happy hunting for your exclusive inventory that will set your flower shop apart from the others!

 

 

 

The Merry Month of May in a Flower Shop

May is a very busy month for a flower shop. All month long there are floral occasions.  The busiest occasions are Mother’s Day, graduations, Memorial Day, schools are ending their school year, there seems to be a lot of birthdays in May, and it is the beginning of summer. All and everyone are coming to life. Memorial Day usually is seen as the first major leisure time of summer. 

For florists, Memorial Day is a time for their customers to remember their loved ones that have passed.  Florists get many orders for memorial pieces to be placed on the graves of the people requested. Florists should plan ahead and get maps of the local graveyards either from the local courthouse or the city offices of their town. Florists will be placing their floral pieces on the actual graves and the graves must be located. You will be walking the cemetery. Many memorial orders will come from out of town and called into the floral shop. Florists should stock up on memorial type containers of all kinds. Be prepared for all kinds of memorial pieces to be ordered. Memorial Day can be an occasion to make repeat customers. If you do a good job on the customer’s memorial flowers, they will call you year after year. They will be using a debit card, credit card, or check by phone, so it is instant cash. In addition, the customer whom placed the order will more than likely get some feedback on the floral arrangement from a friend or relative.

I used to get an order from out of town. The customer always had a friend photograph the memorial piece she ordered every year and send it to her. She was always pleased. These out of town customers may have more relatives nearby and will use you more than once a year on different occasions. Build a relationship with these customers. Let them know that they can trust you to fill their orders as requested.  Assure them their flowers will be on the grave as requested.

Mother’s Day is a busy holiday for florists. It is always the second Sunday in May, so the date of Mother’s Day varies. This is a time for a lot of wire orders from out of town; people wanting to remember their mother. Orders for floral arrangements, corsages, blooming plants, and green and blooming plants are common Mother’s Day requests. It would be wise to stock up on these items as well as balloons, candy, and gift items, such as wind chimes, jewelry, and garden items. Most of Mother’s Day orders come ahead of time, but there will be two or three chaotic days which will be very demanding. You may want to give all mothers that come in your shop a free carnation as a token of appreciation and to honor her. It is good public relations. You can probably count on working on Mother’s Day at least some of the day.  That is each individual flower shops’ decision to make. Advertising you will be open on that Sunday. You may get many extra walk in sales or last minute call in orders.

In between Mother’s Day and Memorial Day there are many graduations from highs schools and colleges that will need floral goods. Also, there are the seemingly many birthdays in May. Furthermore, the schools are ending their school year. People like to give teachers flowers and plants as a token of their appreciation.

So stock up on your inventory and be happy. You are in the merry month of May. Be thankful your shop is busy. Be happy you are in warm weather. And start dreaming of the weddings you will do next month in June!