These publications will keep you informed on a weekly, monthly, bimonthly or quarterly basis. Some of them are free to members, while you can subscribe to others. Research each one of these and select a handful. Begin to educate yourself and stay informed. You do not want your customers filling you in on new trends such as color, styles and new products related to your business. You are the professional! By subscribing to trade publications and trade associations you will not only keep yourself and employees informed, but you will spark your creativity and challenge yourself as a unique member of the floral industry.
By being a member, you will belong to an elite group of professionals and have the chance to further your know how. AIFD, American Institute of Floral Designers offers wonderful certification opportunities that will enhance your expertise in the floral field, which will also add to the perceived value of your shop.
Florist & Wholesale BuyerFlorist & Wholesale Buyer
Martha Stewart Weddings (1-year auto-renewal)
How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off: With Companion CD - ROM
Flowers A to Z: Buying, Growing, Cutting, Arranging - A Beautiful Reference Guide to Selecting and Caring for the Best from Florist and Garden
The American Botanist and Florist: Including Lessons in the Structure, Life, and Growth of Plants : Together with a Simple Analytical Flora ... the Atlantic Division of the American Union
FabJob Guide to Become a Florist (FabJob Guides)
Florists' Review Weddings 2
Cut Flowers of the World: A Complete Reference for Growers and FloristsFlowers and florists supplies: State Market Index