Saturday, April 2, 2011

Scented Geraniums for Your Flower Shop

Scented geraniums can be a wonderful addition to your shop inventory. They are fragrant, unusual, and a good conversation starter with which you can talk to your customers. If you have something different in your store, it will cause a word of mouth reaction and bring in new and repeat patrons.

It is interesting to know that most geraniums came from the Cape of Good Hope in Africa. Geraniums remained unknown until the English were given savvy to them by Africa in about the 1600’s. They did not come into vogue until the 1800’s when the French took interest in the scented geraniums as possibilities for their perfumes. French perfumeries saw the value of scented geraniums for their aromatic potential; especially the rose-scented geranium. This plant was distilled for the delightful light rose scent. A charming note is the Victorians, whether the potted plants were placed indoors or out, were positioned so that when the ladies walked by with their long dresses, and as they walked passed the scented geraniums, they would brush against the geraniums and thus release the tantalizing fragrance into the air.

Scented geraniums are easy to grow in indoors in pots in the winter. They also grow splendidly in the outdoor garden during the summer months. They will freeze if left out doors during the winter. It is a great joy to have geraniums of all kinds on the windowsill during the dark, chilly winter months. They will bloom abundantly all winter. The scented geraniums do like a light fertilizing from time to time. You will see a difference in the color of the leaves and in the abundance of blooms. Just be careful and do not over do with fertilizer. Keep the fertilizer a diluted mixture. The leaves of the plants offer fragrant material for potpourri. Nosegays, which were once popular during the Victorian era, are making a comeback today. Geranium leaves are a nice addition to nosegays.

Geraniums propagate quite easily. Take cuttings of about 6’ from healthy plants. Place the cuttings in very moist sand. They root nicely in sand. You can root in water as well, but moist sand is the preferred method. You might put a plastic bag over the cuttings to add extra moisture, emulating a greenhouse effect. Once the cuttings have substantial roots, plant the cutting in their own pot. Clay pots are trendy, as well as classic for geraniums. Fertilize, once again very lightly, and place in a bright sunny place, but not too hot.

When shopping for scented geranium plants rub the leaves lightly between your fingers to release and test the aroma of the plant. Make sure the plants are a healthy dark green and the plants are not leggy and spindly. Scented geraniums are used for aromatherapy, cosmetic uses, culinary uses, and medicinal purposes, especially with the skin. 

Diseases and pests do sometimes plague scented geraniums. To control, lightly wash with warm, mild detergent solution to wash off common pests such as white flies, spider mites, and mealy bugs. Inspect plants often to catch problems early on so the pests can be quickly fixed before infestation becomes too badly. If plants become too infested I usually just toss them as to not jeopardize my whole collection.






Saturday, March 19, 2011

You May Have to Swim the Moat to Get Your Flower Shop Opened

I heard someone say the other day, "That if you want to get to the castle, you have to swim the moat." That has stuck with me ever since I heard it, and I have been pondering the statement according to my own life.  Think about it. "You have to swim the moat to get to the castle." I can paraphrase it by saying several different things. One, get out there and fight the fight, fake it 'till you make it, etc. 

So you have decided to open your flower shop. Great!! Now you must get busy. Tasks that will come up may seem hard, but take it one activity at a time. Do not overwhelm yourself. I know you are excited and probably wish everything was all completed and it was opening day. Well, that day will come soon enough. I remember fondly of planning and starting my flower shop. It was some of the most exciting and most happy times. The possibilities were all before me.

So get out there and swim the moat and get your flower shop. Start by making some lists. Examples would be a how to get financed list and an inventory to purchase list. Make a wholesaler list and begin to contact them. Get to know your wholesalers. You may want to make a gift show list and plan to start attending the gift shows so you can see what products are hot; learn the newest trends.

If you want to get to the castle, you have to swim the moat. Begin now. Take a piece of paper. At the top of the paper draw a "castle" on it, or a flower shop or fields of flowers or anything you want to metaphorically speak for "the castle". Under it draw a fairly big circle, big enough in which to write. Embellish this basic form any way you want, or not at all. If you are a creative person you may want to decorate it or draw on it. Make 20 or so photocopies to begin. 

Each day, take one of these sheets. Ask yourself questions such as, what is it I have to do today to get my flower shop opened? What is it I have to do today that is difficult?" Is there a phone call I do not want to make, but I should get it out of the way first thing so the rest of the day is easier? Do you have a difficult meeting, maybe with a banker that you would prefer you did not have to attend? Do you have to spend money that you wish you did not to achieve your outcome and that is making you nervous? Whatever it is, write it in "the moat", the circle. Be sure to cross it off as you finish the task. 

You are swimming the moat. You are fighting the fight, step by step. You are step by step getting your dream flower shop opened. Eventually, you will achieve your goal, get your castle. Just take it day by day, step by step. As they say, inch by inch, anything is a cinch. Save these papers. It can serve as a sort of diary for you to look back upon. Be sure and date each page. It can show you how you got to where you wanted to be; designing flowers all day and making people smile for a living. And I just have to add from “Little Nemo”, just keep swimming, just keep swimming. I could not resist!!







Thursday, March 17, 2011

Display Ideas for Inside Your Flower Shop


I have three charming ideas for displays. At times it seems like a hard and a daunting task to come up with new display ideas. I always welcome fun and unique ideas to display floral designs and plants. I anticipate you will enjoy these. I hope these are useful to your store as well.

1) Start with some wire mesh. Cut a piece large enough so that when connected in a circle you will have a 10-11" circle. Place a clear plant tray that is large enough to go over the top of the cage of wire mesh you have just made. You have made your first wire pedestal. Make at least five of these at varying heights to complete one display area. This type of display piece would be perfect for silk flower arrangements, basket gardens, or gift basket of different types. To give a garden look from these pedestals, place herbs in clay pots on the pedestals and accent around the cages with herb and garden books for sale, flower seeds, and garden tools; maybe even potting soil and baskets. Very unique and interesting. Place several of these three to five pedestal displays around your shop. Also these wire cages could be used for a grand summer window display. Accent with plants and country folk art. Stuffed animals would be very cute around these cages, maybe cows, ducks, bunnies, and chickens.

2) I like to use wooden crates for display. My customers even want to buy the crates themselves and I have sold them. These can be made easily from a bundle of lathes and scrap wood in the size of your choice for the top and bottoms. I stand some crates upright and some on their sides. The crates can also be draped with fabric for some color. Dish gardens, silk arrangements, and pottery and baskets fill in the crates nicely. These crates are so versatile; they can be used in display for almost anything.

3) Shower curtains for a window display. No, I am not crazy, yet... Shower curtains come in so many designs and colors. They can be a great backdrop for that special display. They are fairly inexpensive and can be used, put away and brought out again to be used in a different way. Think about what you want to highlight in your floral shop. You could even shop thrift stores for this type of backdrop. Just make sure your shower curtain is bright and shiny clean. Next, take some craft foam and cut out some circles of different sizes. Spray paint them a coordinating color. Punch two holes in each circle, opposite each other and string clear fishing line through the holes.

These circles can be hung from the ceiling at varying heights. Place on the circles potted silk green plants you have for sale. Use as a display for seasonal holidays such as Valentine's Day, placing red, white, pink, and lavender everything on the circles. Use some of the wooden crates from display suggestion #2 above on the bottom for the lower half of the display, and use the hanging circles displaying your Valentine designs. The crates can be spray painted red, white, pink, etc. as needed. Pull it all together with the matching shower curtain for the backdrop, the coordinating crates, and the hanging circles to show off your feature items.

Look all around you. As you are driving, as you walk around, as you shop, see objects in a different fashion. An old gate can be a great backdrop for a dried floral wreath. Paint a window screen, put it on an easel and use to display earrings for a quick add on sale. Gaze all about and you will find treasures you can use to make your flower shop distinctive.